Os Primos da Tuga is more than a
label—it’s a feeling. It’s late-night laughs with your people, roots that reach
back to Portugal, and a culture built on creativity, community, and good
energy. Sparky & Doobie are our playful duo—born from that spirit—to remind
you to keep it light, stay real, and show up for your crew.

Our story

Os Primos da Tuga started with a simple idea: make pieces that feel like
home wherever you wear them. We’re built on Portuguese roots and the universal language of friendship. From the first sketch to the final stitch, we create with the same energy we live by: low‑ego, high‑vibe, culture-forward.

What “Os Primos da Tuga” means
- “Primos” means “cousins”—the
family you choose. 
- “Tuga” is everyday slang for “Portuguese.” 

Together, it’s our way of saying this brand is a family affair, grounded in our
heritage and open to anyone who shares the vibe.

Sparky & Doobie

Our mascots, Sparky & Doobie, are the spirit of Os Primos da Tuga in
character form—curious, playful, and down‑to‑earth. They’re a reminder to keep things light, take care of your people, and find joy in the little moments.

What we stand for

- Creativity with purpose: Design that tells a story and starts
conversations. 
- Community first: We make clothes for real life—late nights, early flights,
and everything in between. 
- Good energy, always: Positivity, respect, and showing up for the crew. 
- Craft you can feel: Quality-first pieces you’ll live in, season after
season.

How we make things

We obsess the details—weight, hand feel, silhouette, and print placement—so
every piece wears easy and lasts. Clean lines, considered graphics, and a
relaxed, unisex fit are our signatures. Less noise, more feeling.

Culture and community

Os Primos da Tuga is a meeting point for friends, creators, and anyone who
moves with good energy. We collaborate with artists, celebrate the scenes that
shaped us, and show love to the places that raised us. If it builds community,
we’re in.

Where we’re heading

We’ll keep telling stories through design expanding the world of Sparky &
Doobie, releasing thoughtful drops, and finding new ways to bring people
together. The mission is simple: keep it real and keep it fun.



Join the crew

- Follow the journey, share the vibe, and bring your friends. 
- Sign up to hear about new drops and community moments. 
- Wear what feels like you—and rep the culture with pride.